Goal: Raise awareness and interest in the destination through a new, integrated, highly engaging campaign that conveys the destination's established position as the best of what Florida has to offer – outside.
Timing: Launched early April 2024
Target: All markets
Concept: The “Pure Florida” campaign for Punta Gorda/Englewood Beach, Florida is the annual campaign we use to heighten awareness, and distinctly define and build desire for the destination. Consistent with our brand as Florida’s premier destination for visitors to experience all of what Florida offers “outside,” the campaign shows the wide variety of outside activities available in the destination, from fishing, boating, exploring offshore islands, dining al fresco, and more, all in a personal, experiential format. In short, the campaign positions the destination as the essence of why people come to Florida and offers all they hope for and expect.
