Goal: Raise awareness and interest in destination through new, integrated, highly engaging campaign that conveys destination established position as the best of what Florida has to offer – outside.
Timing: Launched early May 2022
Target: Leisure visitors showing intent to travel during Spring/Summer timeframe (fly and drive).
Concept: Show different visitors experience the outdoor wonderland of Punta Gorda/Englewood Beach, each in their own personal way. These can be heartfelt moments of connection, awe-inspiring moments of discovery, peaceful moments of tranquility, thrilling moments of adventure, liberating moments of escape and more.
Campaign Stills:
This sampling of images will be used in a variety of ways to support our print, digital, social and streaming advertising efforts.
