Current Advertising Campaign

2025 

Title: Pure Florida

Goal: Raise awareness and interest in the destination through a new, integrated, highly engaging campaign that conveys the destination's established position as the best of what Florida has to offer – outside.

Timing: Launched early April 2024

Target: All markets

Concept: The “Pure Florida” campaign for Punta Gorda/Englewood Beach, Florida is the annual campaign we use to heighten awareness, and distinctly define and build desire for the destination. Consistent with our brand as Florida’s premier destination for visitors to experience all of what Florida offers “outside,” the campaign shows the wide variety of outside activities available in the destination, from fishing, boating, exploring offshore islands, dining al fresco, and more, all in a personal, experiential format. In short, the campaign positions the destination as the essence of why people come to Florida and offers all they hope for and expect.

Campaign Stills

Nature Walk Ponce De Leon Park
Family at Fishermen's VIllage
Family Nature Walk at Ponce de Leon Park
Ice Cream at Fishermen's Village
Tiki Boat Cruise

Video Ad Sample

 

Print Ads

Four people walking on the beach with Pure Florida verbiageFour people golfing in Punta Gorda/Englewood BeachGroup of people in a marina, ready for a boat trip

Sample Banner Ads

Two people in a hammock on the beach with Pure Florida verbiageGroup of people dining at Magnolias on the Bay with Pure Florida verbiageGroup of people meeting at Village Brewhouse with Pure Florida verbiage