Goal: Raise awareness and interest in the destination through a new, integrated, highly engaging campaign that conveys the destination's established position as the best of what Florida has to offer – outside.
Timing: Launched early April 2024
Target: All markets
Concept: The “Pure Florida” campaign for Punta Gorda/Englewood Beach, Florida is the annual campaign we use to heighten awareness, and distinctly define and build desire for the destination. In this campaign we highlight why Punta Gorda/Englewood Beach is the ultimate Florida destination when it comes to the outdoors with fun, offbeat, and descriptive messaging set against inviting and experiential scenes. With other counties claiming to be the authentic Florida, we want to demonstrate what it means to be…Pure Florida, and ties into our website URL PureFlorida.com.
