PUNTA GORDA/ENGLEWOOD BEACH, Fla. (April 3, 2020) – The Punta Gorda/Englewood Beach Visitor & Convention Bureau, with support of the Charlotte County and the City of Punta Gorda, is providing extended resources for small business owners impacted by the coronavirus pandemic.
The latest is the launch of a marketing campaign to help consumers find locally owned businesses that offer take-out and delivery options, virtual tours and activities, online education, and more unique destination offerings. Serving as a positive source of information and entertainment the campaign is designed to project a sense of community outside county lines. Be it local or future visitor it’s through this campaign that the tourism bureau aims to serve as a unified source for positively promoting Charlotte County and what tourism businesses are offering to locals (as well as what future visitors can get inspired by) at this time.
The marketing campaign, called “Charlotte County Tourism: Our Best Side is by Your Side” is geared toward encouraging consumers to support local businesses from their home, while practicing social distancing under the State of Florida’s Safer at Home Order. The campaign is an evolution of the destination’s current brand, and an extension that lends itself to share in the compassion and community commitment that is desperately needed during this difficult time. With a focus on inclusiveness, the campaign also encourages both past and future visitors to stand beside the destination as they dream of brighter days ahead.
“As advocates for the tourism industry, the tourism bureau is committed to Charlotte County’s small businesses and our local economy,” said Wendie Vestfall, Punta Gorda/Englewood Beach VCB Director of Tourism. “It’s our top priority to support our tourism partners, help see them through this crisis and ensure future success once this is all over. We hope and truly believe that Charlotte County Tourism: Our Best Side is by Your Side will be a positive resource to help us see that vision through to success.”
As part of the marketing campaign, the tourism bureau launched BestSideYourSide.com that highlights locally owned businesses, including attractions, restaurants, and more, and the great initiatives they’re doing during this time. The new webpage is designed to serve as a source of entertainment and inspiration for tourism partners, local community and future travelers. Meanwhile, in the time of pandemic, offers virtual tourism experiences keeping the destination top of mind while offering outdoor enthusiasts the chance to travel without leaving their home.
In addition to supporting tourism related businesses through the listed offers on its microsite, and in timing with the launch of the campaign, the VCB has also released limited edition retro-looking, custom designed t-shirts made available for purchase at www.BestSideYourSide.com. The shirts are meant to be a celebration of community, adding color to an otherwise dim time. In a continued effort to support the beloved community, earnings will go toward the Community Organizations Active in Disaster (COAD) fund for Charlotte County tourism industry partners and their employees.
For restaurant tourism partners wishing to add or update their listing, visit PureFlorida.com/restaurant-partner-update.
Be sure to follow along at #BestSideYourSide across all social media platforms. And be on the lookout for a fun, interactive way consumers will have the chance to win free a free custom-branded t-shirt from the new destination app. More details to come at BestSideYourSide.com.
In addition to the newly launched marketing campaign, are the COVID-19 Tourism and Small Businesses Resources webpage, coupled by a weekly e-newsbrief issued by the tourism bureau providing information and resources for Charlotte County businesses in the tourism and hospitality sectors; Charlotte County COVID-19 response page providing further information on governmental resources; and City of Punta Gorda COVID-19 online Q&A.
For additional information, contact Jennifer Huber at 850-228-2272 or jennifer.huber@charlottecountyfl.gov.