PUNTA GORDA/ENGLEWOOD BEACH, Fla. (May 29, 2020) – Punta Gorda/Englewood Beach Visitor and Convention Bureau announced today its “Outsiders Welcome” campaign has been named ‘Best in Branded Content’ in the 41st Annual Telly Awards.
Honoring excellence in video and television across all screens, the Telly Awards are judged by leaders from video platforms, television, streaming networks, production companies – including national names like Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo.
The Outsiders Welcome campaign promotes differentiating factors of Punta Gorda/Englewood Beach from competing Florida destinations, and emphasizes the area’s wealth of extraordinary outside activities and gorgeous natural settings. With beautiful beaches and fun activities on and off the water, the destination went to market for the past few years with the tagline, “Our Best Side is Outside.” Punta Gorda/Englewood Beach’s engaging Outsiders Welcome video series defined those enjoying the outside as “Outsiders,” and offered visitors the opportunity to meet other, local “Outsiders,” who lead them into the area’s wealth of outside activities. The video series made a statement: If you’re all about being outside, going off the beaten path, and doing things your own unique way, then you might be an Outsider, and here, we say, “Outsiders Welcome.”
“We’re thrilled to see our Outsiders Welcome campaign continue to break new ground by combining creative storytelling and video production in an impactful way,” said Wendie Vestfall, tourism director at Punta Gorda/Englewood Beach Visitor and Convention Bureau. “I am humbled and honored that our team’s work is deemed best in class.”
This announcement caps a yearlong celebration of creators around the globe and across all screens. Continuing on from the inaugural Film & Video Screening Tour last season, The Telly Awards toured a selection of Telly Award-winning work to London, New York City, Amsterdam and Toronto, culminating with an online event. This year also saw the continued expansion of new categories to further the awards’ recent initiative to rebuild the honors for the multi-screen era. New categories included serialized Branded Content and expanded Social Video and Immersive & Mixed Reality categories, alongside new categories honoring important work in Social Impact and Diversity & Inclusion.
Last year, the Telly Awards attracted more than 12,000 entries from top video content producers including Adult Swim, the BBC, Condé Nast, Complex Networks, Netflix, Refinery29, RadicalMedia, T Brand Studio and Ogilvy & Mather.
The full list of the 41st Annual Telly Awards winners can be found at www.tellyawards.com/winners.
ABOUT PUNTA GORDA/ENGLEWOOD BEACH VISITOR AND CONTENTION BUREAU
Located on Florida’s coveted Southwest Gulf Coast, halfway between Tampa and Naples, Punta Gorda/Englewood Beach is a charming collection of coastal communities surrounding the state’s second largest harbor. Florida’s premier year-round eco-tourism destination, the area offers pristine, unspoiled beauty. A haven for outdoor enthusiasts, Punta Gorda/Englewood Beach showcases a variety of vibrant experiences. From beaches to boating, hiking to harbor tours, fishing to nature discovery; to sun, shelling and fossilized sharks teeth, the destination celebrates the active traveler and lively local in search of relaxation and unlimited discovery. Most notably known for its 830 miles of pristine unparalleled shoreline, including captivating river passages, a mangrove-edged aquatic preserve and more than a dozen miles of natural Gulf beaches, the Charlotte Harbor Gulf Island Coast includes the areas of Boca Grande, Don Pedro Island, El Jobean, Englewood-Cape Haze, Little Gasparilla Island, Manasota Key, Knight Island, Placida, Babcock Ranch, Port Charlotte and Punta Gorda. To learn more about Punta Gorda/Englewood Beach, visit http://PureFlorida.com or call 1-800-652-6090 or engage with the destination on Instagram, Twitter and Facebook @RealPureFlorida. Looking for fast, unique destination facts? Click HERE!
ABOUT THE TELLY AWARDS
The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon.
