The Charlotte Harbor Visitor & Convention Bureau in partnership with the Lee County Visitor & Convention Bureau and the Naples, Marco Island, Everglades Convention & Visitors Bureau plan to host one big celebration. The three area destinations will host tourism partners, their employees and families, along with the community, for the annual Southwest Florida Travel Rally at Lakes Regional Park in Fort Myers on May 6,  4-7 p.m. 

The event, which includes free admission, supports National Travel and Tourism Week, celebrating tourism’s impact on local businesses. The Southwest Florida Travel Rally champions tourism as a major engine that drives the local economy, contributes significantly to job growth, and emphasizes the vital importance of trained hospitality professionals.

Tourism generated $3 billion in economic impact for Lee County this past year.  Collier County reported $1.8 billion and Charlotte County $451,425,100.

The rally is a chance to celebrate another record-breaking season. 

“We are very excited about hosting this event with our regional partners this year and look forward to having the community join us as we celebrate tourism’s impact on local business and the economy,” said Tamara Pigott, executive director of the Lee County VCB.

Rally participants will enjoy a travel fair, music, prize giveaways, food and lots of fun and friendly competitions, including Kids Luggage Lug, Bellman’s Race, Make that Bed, Waiter’s Race for the Gold, and best of the chef-friendly contest, featuring mini-taste samplings. 

In addition to the three regional partners, participating partners also include ABC-7, JetBlue, The News-Press Media Group, Lakes Regional Park, Southwest Florida Attractions Association and Lee County Parks & Recreation.

Please RSVP by May 4 to Admission ticket and free parking sticker will be emailed, with your name included in the prize drawings. You must be present to win. The deadline for businesses to sign up as a table exhibitor, race team, or best of the chef competition is May 1. Contact Judi Durant with the VCB at 239-590-4855 or


Jennifer Huber, Tourism Public Relations Manager
Charlotte Harbor Visitor & Convention Bureau
941-743-1900 or